2008 really is Â«The Year of the FrogÂ».
The year essentially is a global public awareness campaign aiming to raise awareness and understanding of the amphibian extinction crisis which, according to the organisation Â«Amphibian ArkÂ»,
“represents the greatest species conservation challenge in the history of humanity.”
2008 also is
- the International Year of Planet Earth,
- the European Year of Intercultural Dialogue,
- the International Year of the Potato, and
- the International Year of Sanitation.